Thai exports to Indonesia

I recently visited Indonesia and I was surprised to find some of my favorite products from Thailand on sale. These were the energy drinks Red Bull (aka Krating Daeng) and M-150. Sadly my preferred drink, Carabao Daeng, has not yet been marketed there.
What surprised me that Red Bull was labelled as Krating Daeng, a transliteration of Thai. They didn't use the English name Red Bull or the Indonesian translation, merah sapi jantan.
M-150 has "Minuman Energi" written on it which is Indonesian for energy drink. Krating Daeng has "Suplemen Makanan" written on it meaning food supplement. 

